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Smoking / Vaping
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- TAKIN' CARE OF BUSINESS
- 00:00:07.120 --> 00:00:10.100
- TAKIN' CARE OF BUSINESS
- 00:00:10.120 --> 00:00:14.170
- [UPBEAT MUSIC]
- 00:00:14.190 --> 00:00:23.090
- - NOT SO MANY YEARS AGO,
- 00:00:23.110 --> 00:00:24.230
- AMERICA WAS FASCINATED BY THE SIMPLE, LITTLE CIGARETTE.
- 00:00:24.250 --> 00:00:30.260
- SMOKING CAPTIVATED THE IMAGINATIONS
- 00:00:30.280 --> 00:00:33.190
- OF COUNTLESS MILLIONS AROUND THE GLOBE.
- 00:00:33.210 --> 00:00:36.170
- CIGARETTES EMBODIED MASCULINITY
- 00:00:36.190 --> 00:00:39.060
- AND THEY WERE THE PINNACLE OF STATUS
- 00:00:39.080 --> 00:00:41.000
- AND FASHION AMONG WOMEN AND NOTHING CAPTURED
- 00:00:41.020 --> 00:00:44.180
- THE SPIRIT OF THE REBEL LIKE A SMOLDERING CIGARETTE.
- 00:00:44.200 --> 00:00:49.100
- - JUST GO BACK TO THE ROARING 20s
- 00:00:49.120 --> 00:00:50.230
- WHEN THERE WERE THESE BEAUTIFUL, FLASHING PARTIES.
- 00:00:50.250 --> 00:00:55.020
- - GROWING UP, I ALWAYS WATCHED FILMS AND TVS
- 00:00:55.040 --> 00:00:57.150
- WHEN, LIKE TV SHOWS, WHEN PEOPLE WOULD SMOKE CIGARETTES,
- 00:00:57.170 --> 00:01:00.140
- AND I ALWAYS SAW THAT ATTRACTION TO IT.
- 00:01:00.160 --> 00:01:03.160
- IT'S LIKE HEY, LOOKS COOL.
- 00:01:03.180 --> 00:01:04.290
- - YOU KNOW, YOU SEE THESE WOMEN
- 00:01:05.010 --> 00:01:06.180
- WITH EXTENDED CIGARETTES.
- 00:01:06.200 --> 00:01:08.150
- THEN THE BEAUTIFUL GLOVES ON THEIR HANDS
- 00:01:08.170 --> 00:01:10.180
- THEN YOU SEE THE MEN ROLLING THEIR OWN CIGARETTES.
- 00:01:10.200 --> 00:01:13.090
- -[GUY] AND IF YOU WANNA BE COOL LIKE THE MARLBORO MAN
- 00:01:13.110 --> 00:01:15.100
- THEN YOU NEED TO SMOKE LIKE THE MARLBORO MAN.
- 00:01:15.120 --> 00:01:16.270
- - IT'S LIKE SOMETHING THAT COOL PEOPLE DO.
- 00:01:16.290 --> 00:01:19.020
- I WANNA DO THAT WHEN I GET OLDER.
- 00:01:19.040 --> 00:01:20.180
- - AS CRAZY AS IT SOUNDS TODAY,
- 00:01:20.200 --> 00:01:22.170
- DOCTORS AND HEALTH PROFESSIONALS
- 00:01:22.190 --> 00:01:24.150
- TOUTED THE BENEFITS OF SMOKING
- 00:01:24.170 --> 00:01:26.180
- WITH SLOGANS LIKE, "DON'T BE FOOLISH.
- 00:01:26.200 --> 00:01:28.280
- "TAKE YOUR DOCTOR'S ADVICE AND SMOKE A FRESH CIGARETTE."
- 00:01:29.000 --> 00:01:35.180
- - I REMEMBER THERE WAS AN ADVERTISEMENT FOR CAMEL
- 00:01:35.200 --> 00:01:38.060
- THAT RONALD REAGAN WAS THE LEAD ACTOR IN THAT.
- 00:01:38.080 --> 00:01:40.280
- IN FACT, IT WAS SUGGESTED THAT SMOKING CIGARETTES
- 00:01:41.000 --> 00:01:45.050
- COULD HAVE BENEFICIAL EFFECTS ON ASTHMA.
- 00:01:45.070 --> 00:01:47.220
- THAT'S COMPLETELY LUDICROUS.
- 00:01:47.240 --> 00:01:49.280
- IT MAKES ABSOLUTELY NO SENSE.
- 00:01:50.000 --> 00:01:51.200
- IT'S ALL A CONTRARY.
- 00:01:51.220 --> 00:01:53.090
- IT MAKES ASTHMA MUCH WORSE.
- 00:01:53.110 --> 00:01:55.280
- - NOW THAT WE HAVE HISTORICAL DATA,
- 00:01:56.000 --> 00:01:57.270
- WE CAN LOOK BACK ON THOSE OLD CIGARETTE ADS
- 00:01:57.290 --> 00:02:00.060
- AND OBVIOUSLY THEY SEEM RIDICULOUS IN CONTEXT,
- 00:02:00.080 --> 00:02:03.280
- BUT THEN, NOBODY KNEW ANY DIFFERENT.
- 00:02:04.000 --> 00:02:06.100
- - WELL FINALLY, WE CAME TO OUR SENSES
- 00:02:06.120 --> 00:02:08.050
- AND REALIZED THAT SMOKING WAS A DEATH SENTENCE.
- 00:02:08.070 --> 00:02:13.230
- BIG TOBACCO WENT INTO A TAILSPIN
- 00:02:13.250 --> 00:02:15.290
- UNTIL THEY COULD FIND A NEW WAY TO TRICK THE WORLD
- 00:02:16.010 --> 00:02:19.210
- INTO A DEADLY OLD ADDICTION.
- 00:02:19.230 --> 00:02:28.010
- - I DIDN'T WANT TO SMOKE.
- 00:02:28.030 --> 00:02:29.030
- I WAS OFF PUT BY SMOKING BY THE SMELL
- 00:02:29.050 --> 00:02:32.240
- MOST SMOKING PRODUCTS, SUCH AS TOBACCO.
- 00:02:32.260 --> 00:02:35.090
- YOU KNOW, SO WHEN IT COMES TO TOBACCO,
- 00:02:35.110 --> 00:02:37.030
- IT STICKS TO YOUR CLOTHES,
- 00:02:37.050 --> 00:02:39.030
- IT'S A GRANDPA SMELLING KIND OF THING.
- 00:02:39.050 --> 00:02:43.150
- - IF YOU SMOKE CIGARETTES, YOU WILL GET CANCER.
- 00:02:43.170 --> 00:02:46.150
- YOU START AGING RAPIDLY, WEIGHT LOSS,
- 00:02:46.170 --> 00:02:49.100
- STUFF LIKE THAT.
- 00:02:49.120 --> 00:02:50.140
- - WHEN I TOOK THE FIRST CIGARETTE PUFF,
- 00:02:50.160 --> 00:02:54.050
- IT WAS REALLY UNCOMFORTABLE.
- 00:02:54.070 --> 00:02:57.010
- THERE WAS NOTHING REALLY APPEALING ABOUT IT.
- 00:02:57.030 --> 00:02:59.000
- - I THINK TOBACCO CESSATION IN YOUTH
- 00:02:59.020 --> 00:03:01.270
- HAS BEEN A REALLY PROUD ACCOMPLISHMENT OF PUBLIC HEALTH,
- 00:03:01.290 --> 00:03:05.210
- ACTUALLY, OVER THE LAST 20 YEARS.
- 00:03:05.230 --> 00:03:07.110
- YOUTH SMOKING REALLY DECLINED AS, YOU KNOW,
- 00:03:07.130 --> 00:03:12.070
- RECENTLY AS MAYBE FIVE OR 10 YEARS AGO
- 00:03:12.090 --> 00:03:14.100
- TO WHERE IT WAS BELOW 5% OF THE YOUTH POPULATION.
- 00:03:14.120 --> 00:03:17.130
- - KIDS IN MY GENERATION HAVE ALWAYS BEEN OFF PUT
- 00:03:17.150 --> 00:03:19.250
- BY THE TRADITIONAL CIGARETTE.
- 00:03:19.270 --> 00:03:21.070
- AND THEY ALWAYS TOLD US THAT TOBACCO IS BAD FOR YOU.
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- IT'S GONNA MAKE YOU ILL
- 00:03:24.050 --> 00:03:25.060
- AND MAKE YOU TALK LIKE A ROBOT.
- 00:03:25.080 --> 00:03:27.000
- AND YOU KNOW, JUST STUPID THINGS.
- 00:03:27.020 --> 00:03:29.280
- YOU'RE GONNA GET A HOLE IN YOUR THROAT
- 00:03:30.000 --> 00:03:31.120
- THEN YOU'RE GONNA SMOKE OUT OF THE HOLE IN YOUR THROAT.
- 00:03:31.140 --> 00:03:33.040
- AS FAR AS I KNOW, NOBODY SMOKES LIKE A ROBOT
- 00:03:33.060 --> 00:03:34.270
- AFTER SMOKING SOME JUULS.
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- SO, AND IT'S STARTING,
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- AS FAR AS I KNOW, THE SAME BENEFITS
- 00:03:38.250 --> 00:03:41.060
- AS WHAT A TOBACCO CIGARETTE WOULD DO
- 00:03:41.080 --> 00:03:42.070
- EXCEPT YOU DON'T SMELL LIKE [BEEP].
- 00:03:42.090 --> 00:03:44.220
- YOU SMELL LIKE MANGOES.
- 00:03:44.240 --> 00:03:46.000
- - UNFORTUNATELY, ABOUT 10 YEARS AGO,
- 00:03:46.020 --> 00:03:48.080
- ON THE SCENE CAME E-CIGARETTES
- 00:03:48.100 --> 00:03:50.210
- WHICH WAS ORIGINALLY MARKETED AS AN ALTERNATIVE
- 00:03:50.230 --> 00:03:54.070
- TO TRADITIONAL OR COMBUSTIBLE CIGARETTE SMOKING.
- 00:03:54.090 --> 00:03:56.280
- - AROUND 2007 OR EIGHT, A SMOKE SHOP OPENED DOWN THE STREET
- 00:03:57.000 --> 00:04:02.150
- OWNED BY AN OLDER MIDDLE-EASTERN MAN.
- 00:04:02.170 --> 00:04:06.170
- AND SOMEBODY IN OUR SCHOOL WENT IN AND BOUGHT
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- ONE OF THE FIRST ELECTRONIC CIGARETTES.
- 00:04:09.180 --> 00:04:11.270
- SO THEY LOOKED LIKE THE ACTUAL CIGARETTES,
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- BUT JUST LIKE HAD A LIGHT AT THE END
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- AND JUST INHALE IT FROM THE TOP.
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- AND HE BROUGHT IT IN.
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- HE SAYS LOOK WHAT I HAVE.
- 00:04:18.130 --> 00:04:19.280
- I WAS LIKE IS THAT A CIGARETTE?
- 00:04:20.000 --> 00:04:21.060
- HE SAID NO, IT'S AN ELECTRONIC ONE, TRY IT.
- 00:04:21.080 --> 00:04:23.040
- TRIED IT AND IT WAS A PEACH FLAVOR
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- AND IT WAS LIKE THE MOST AMAZING THING EVER.
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- IT WAS JUST LIKE, OH MY GOD,
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- IT'S LIKE A MINI SMOKE MACHINE.
- 00:04:29.000 --> 00:04:31.000
- AND BUT WHEN YOU'RE LITTLE YOU DON'T THINK ABOUT
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- THE STIGMA, YOU DON'T THINK OF LIKE THE SIDE EFFECTS
- 00:04:33.060 --> 00:04:35.230
- OR ANYTHING, YOU JUST THINK THIS IS REALLY COOL.
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- -[REPORTER] THE LAST YEAR OR TWO,
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- TEENAGE VAPING HAS BECOME AN EPIDEMIC.
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- ALMOST WITH RATES OF 20% OR SO IN THE LAST YEAR,
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- WHICH WAS A DOUBLING RATE,
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- WHICH WAS VERY CONCERNING.
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- -[GIRL] MY FIRST EXPERIENCE SMOKING A JUUL,
- 00:04:51.090 --> 00:04:54.200
- IT WAS MORE COMFORTABLE THAN A CIGARETTE.
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- IT WAS MORE APPEALING THAN A CIGARETTE.
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- -[BOY] I GRADUATED HIGH SCHOOL MAYBE TWO YEARS AGO.
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- AND NOBODY IN MY HIGH SCHOOL WANTED TO SMOKE CIGARETTES.
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- THEY WERE SMOKING JUULS.
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- SO LIKE CIGARETTES, BAD FOR THE ENVIRONMENT,
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- BAD FOR YOUR LUNGS, BAD, BAD, BAD, BAD.
- 00:05:10.050 --> 00:05:12.050
- BUT THIS JUUL, YOU KNOW, SAME BENEFITS AS WHAT YOU WOULD
- 00:05:12.070 --> 00:05:16.040
- SAY A CIGARETTE WOULD DO,
- 00:05:16.060 --> 00:05:17.050
- BUT YOU KNOW, LESS REPULSIVE.
- 00:05:17.070 --> 00:05:19.010
- AND DEFINITELY MORE CONVENIENT.
- 00:05:19.030 --> 00:05:20.220
- - I STARTED VAPING BACK IN,
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- I THINK IT WAS 10TH GRADE.
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- IT SEEMED TO BE LIKE A NEW FAD.
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- IT WAS A NEW TREND IN HIGH SCHOOL AND I THOUGHT
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- IF THIS IS GONNA BE A NEW SOCIAL THING,
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- THEN I MIGHT AS WELL ALSO JOIN IN.
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- IT WAS FUN AND I GUESS IN A SENSE IT WAS FREEING
- 00:05:33.190 --> 00:05:36.130
- BECAUSE WE WERE ALL LIKE BREAKING THE RULES.
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- WE WERE ALL REBELLING TOGETHER.
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- [DRAMATIC TONE]
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- -[KELLY] YOU MAY BE SURPRISED TO FIND OUT
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- THAT A PIONEER OF THE E-CIGARETTE INDUSTRY
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- ACTUALLY HAD GOOD INTENTIONS.
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- YOU SEE, HE REALIZED THAT BIG TOBACCO
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- WAS PROFITING OFF OF THE NICOTINE CESSATION PROGRAMS
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- LIKE PATCHES AND GUMS,
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- AND THEY JUST DIDN'T WORK.
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- SO HE HAD ANOTHER IDEA IN MIND.
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- MEET ANTHONY BARRON.
- 00:06:05.210 --> 00:06:07.230
- - SO I READ ABOUT THIS ELECTRONIC DEVICE
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- WHERE YOU CAN SMOKE NICOTINE OUT OF
- 00:06:11.260 --> 00:06:15.050
- AS AN ALTERNATIVE TO SMOKING CIGARETTES.
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- AND MIND YOU, THIS IS LATE 2008.
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- WHEN SOMETHING LIKE THIS WAS BEYOND NOVEL,
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- IT WAS JUST UNHEARD OF.
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- MY STEPFATHER IS A SMOKER AND HE WAS HAVING TROUBLE
- 00:06:25.050 --> 00:06:30.030
- AT THE TIME QUITTING SMOKING.
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- SO PARALLEL THAT TO READING THIS BUSINESS PLAN
- 00:06:31.210 --> 00:06:35.020
- THAT SAYS YOU CAN ACTUALLY DELIVER NICOTINE
- 00:06:35.040 --> 00:06:37.240
- WITHOUT ALL THE OTHER 200 AND SOMETHING CARCINOGENS,
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- I THOUGHT WOW, IT'S THE BEST OF BOTH WORLDS.
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- A GREAT BUSINESS OPPORTUNITY
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- WITH AN ALTRUISTIC KIND OF BACKING BEHIND IT.
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- SOMETHING THAT I CAN FEEL ETHICALLY COMFORTABLE
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- PUTTING OUT INTO THE MARKET.
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- THE CANCER CREATED BY CIGARETTES
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- WERE KILLING MORE PEOPLE THAN CAR ACCIDENTS AND OVERDOSES.
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- THIS IS BEFORE THE OPIOID CRISIS,
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- WHICH IS A WHOLE NOTHER TOPIC.
- 00:07:07.060 --> 00:07:09.060
- WITH THE MOST ALTRUISTIC MOTIVES,
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- I WAS THE FOURTH TO MARKET THE ELECTRONIC CIGARETTES
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- IN THE COUNTRY.
- 00:07:14.050 --> 00:07:15.100
- THE WHOLE PREMISE OF DISTRIBUTING THESE THINGS
- 00:07:15.120 --> 00:07:17.120
- WAS TO HELP PEOPLE QUIT SMOKING CIGARETTES.
- 00:07:17.140 --> 00:07:19.160
- THE BOTTOM LINE WITH CIGARETTES IS
- 00:07:19.180 --> 00:07:21.220
- NICOTINE, ACETALDEHYDE AND AMMONIA,
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- WHEN COMBINED TOGETHER, CREATE AGAIN,
- 00:07:24.160 --> 00:07:27.020
- WHAT IS THE MOST ADDICTIVE CHEMICAL COMPOSITION
- 00:07:27.040 --> 00:07:30.200
- IN THE ENTIRE WORLD.
- 00:07:30.220 --> 00:07:32.010
- WHAT THE SCIENTIST BEHIND THE CIGARETTE INDUSTRY KNEW.
- 00:07:32.030 --> 00:07:35.200
- THAT A LOT OF THE TIMES IN THE VERY FIRST PUFF,
- 00:07:35.220 --> 00:07:39.110
- A 14 YEAR OLD, AN 18 YEAR OLD,
- 00:07:39.130 --> 00:07:41.210
- WHO TRIES THEIR CIGARETTE FOR THE FIRST TIME
- 00:07:41.230 --> 00:07:44.090
- WILL GET ADDICTED ON THE FIRST PUFF.
- 00:07:44.110 --> 00:07:46.130
- SO POINT IS THAT CIGARETTES WERE BAD.
- 00:07:46.150 --> 00:07:49.090
- THEY STILL ARE BAD.
- 00:07:49.110 --> 00:07:50.170
- THERE'S NO REAL SOLUTION OUT THERE.
- 00:07:50.190 --> 00:07:52.080
- SO WE JUMPED HEADFIRST INTO IT.
- 00:07:52.100 --> 00:07:54.110
- - WE HAD THIS E-CIGARETTE BOOM HAPPEN
- 00:07:54.130 --> 00:07:56.030
- AND IT WAS A GOOD THING IN THE BEGINNING.
- 00:07:56.050 --> 00:07:58.130
- AND THERE'S LOTS OF MEDICAL EXPERTS OUT THERE THAT LOVED IT.
- 00:07:58.150 --> 00:08:01.040
- -[ANTHONY] THE ENTIRE ELECTRONIC CIGARETTE INDUSTRY
- 00:08:01.060 --> 00:08:03.040
- WAS BUILT UPON THIS CESSATION PROGRAM.
- 00:08:03.060 --> 00:08:07.120
- HELPING PEOPLE QUIT SMOKING CIGARETTES,
- 00:08:07.140 --> 00:08:09.250
- IT'S THAT SIMPLE.
- 00:08:09.270 --> 00:08:12.040
- AND THE IRONY OF WHERE WE'RE GOING RIGHT NOW
- 00:08:12.060 --> 00:08:14.270
- WITH MARKETING TO TEENAGERS AND TRYING TO CAPTURE
- 00:08:14.290 --> 00:08:18.040
- A NEW, VULNERABLE MARKET,
- 00:08:18.060 --> 00:08:20.270
- IS THAT THE THINGS THAT ARE BEING DONE
- 00:08:20.290 --> 00:08:23.080
- IN THE E-CIG INDUSTRY ARE EXACTLY
- 00:08:23.100 --> 00:08:25.140
- WHAT WE WERE TRYING TO PREVENT
- 00:08:25.160 --> 00:08:27.120
- BACK IN THE VETERAN DAYS OF THE E-CIG.
- 00:08:27.140 --> 00:08:29.260
- - I THINK TEENAGERS HAVE THE MISTAKEN IMPRESSION
- 00:08:29.280 --> 00:08:33.040
- THAT VAPING IS NOT HARMFUL
- 00:08:33.060 --> 00:08:36.280
- BECAUSE IT'S BETTER THAN SMOKING TRADITIONAL CIGARETTES.
- 00:08:37.000 --> 00:08:39.120
- AND THAT IS ONLY TRUE BECAUSE TRADITIONAL CIGARETTES
- 00:08:39.140 --> 00:08:43.120
- INVOLVE PAPER AND LEAF WHICH WHEN THEY'RE BURNED
- 00:08:43.140 --> 00:08:46.180
- CAUSE CARBON BASED BY PRODUCTS
- 00:08:46.200 --> 00:08:49.160
- WHICH DEPOSIT IN THE LUNGS
- 00:08:49.180 --> 00:08:51.060
- AND CAUSE ALL OF THE RESPIRATORY PROBLEMS
- 00:08:51.080 --> 00:08:53.030
- THAT WE'RE FAMILIAR WITH.
- 00:08:53.050 --> 00:08:54.160
- BUT NICOTINE ITSELF IS STILL A VERY HARMFUL DRUG
- 00:08:54.180 --> 00:08:58.070
- AND THE RESEARCH IS CLEAR AND NO ONE DISPUTES
- 00:08:58.090 --> 00:09:02.280
- THAT NICOTINE IS BAD FOR THE DEVELOPING ADOLESCENT BRAIN.
- 00:09:03.000 --> 00:09:05.290
- -[KELLY] E-CIGARETTES MAY HAVE COME ABOUT
- 00:09:06.010 --> 00:09:07.200
- AS A HEALTHIER OR SAFER ALTERNATIVE,
- 00:09:07.220 --> 00:09:10.200
- TO CONSUMING BURNING TOBACCO.
- 00:09:10.220 --> 00:09:12.200
- BUT NOW IT HAS BECOME AN ALLURING NEW GATEWAY
- 00:09:12.220 --> 00:09:15.240
- FOR A VULNERABLE NEW AUDIENCE.
- 00:09:15.260 --> 00:09:20.050
- - SO THE TEEN BRAIN IS VERY VULNERABLE.
- 00:09:20.070 --> 00:09:22.010
- IT'S NOT FULLY FORMED.
- 00:09:22.030 --> 00:09:23.140
- A LOT OF PEOPLE KNOW THAT THE BRAIN DOESN'T
- 00:09:23.160 --> 00:09:25.080
- FULLY FORM UNTIL ABOUT THE AGE OF 25.
- 00:09:25.100 --> 00:09:27.220
- VERY SUSCEPTIBLE TO ADDICTION.
- 00:09:27.240 --> 00:09:30.270
- INTERESTINGLY WHEN KIDS ARE EXPOSED TO MARKETING,
- 00:09:30.290 --> 00:09:35.020
- IT ONLY TAKES A COUPLE OF EXPOSURES
- 00:09:35.040 --> 00:09:36.280
- AND THEY BECOME VERY BRAND LOYAL.
- 00:09:37.000 --> 00:09:39.120
- SO AT AN EARLY AGE,
- 00:09:39.140 --> 00:09:41.080
- A CHILD WILL PICK A CEREAL, WILL PICK A BRAND,
- 00:09:41.100 --> 00:09:43.120
- JUST BECAUSE THEY'VE BEEN EXPOSED TO IT.
- 00:09:43.140 --> 00:09:44.230
- MAYBE FROM A TV COMMERCIAL.
- 00:09:44.250 --> 00:09:46.130
- BUT BECAUSE THEIR BRAINS ARE NOT FULLY FORMED,
- 00:09:46.150 --> 00:09:49.010
- THEY DON'T MAKE A LOT OF GOOD DECISIONS.
- 00:09:49.030 --> 00:09:50.270
- SO THIS IS A REAL CONCERN THAT I HAVE
- 00:09:50.290 --> 00:09:53.160
- IN TERMS OF THE WAY THINGS ARE BEING MARKETED.
- 00:09:53.180 --> 00:09:56.040
- I ABSOLUTELY DO BELIEVE THAT THE CIGARETTE COMPANIES,
- 00:09:56.060 --> 00:09:58.270
- THE TOBACCO INDUSTRY, IS TARGETING TEEN USERS
- 00:09:58.290 --> 00:10:02.150
- AND YOUNG CHILDREN.
- 00:10:02.170 --> 00:10:04.030
- IF THEY CAN CREATE A MARKET WITH A SEXY, SIZZLY WAY
- 00:10:04.050 --> 00:10:08.120
- OF PUTTING FRUITY FLAVORS,
- 00:10:08.140 --> 00:10:10.140
- MAKING IT LOOK LIKE CANDY,
- 00:10:10.160 --> 00:10:12.120
- SOMETHING COOL YOU CAN DO,
- 00:10:12.140 --> 00:10:14.120
- AND GET TEENS INTERESTED IN THAT AND BECOME VAPERS,
- 00:10:14.140 --> 00:10:18.210
- WHICH EASILY CAN TRANSLATE TO SMOKERS LATER ON,
- 00:10:18.230 --> 00:10:22.060
- THAT'S THE GAME.
- 00:10:22.080 --> 00:10:23.110
- WOULD THEY EVER SAY THAT?
- 00:10:23.130 --> 00:10:24.280
- NO, THEY WOULDN'T SAY THAT OUTRIGHT.
- 00:10:25.000 --> 00:10:26.250
- - AFTER WE GRADUATED, ME AND A COUPLE OF MY FRIENDS
- 00:10:26.270 --> 00:10:28.250
- WENT TO A PARTY ONE DAY AND THEY SAID HERE,
- 00:10:28.270 --> 00:10:31.020
- TRY A CIGARETTE.
- 00:10:31.040 --> 00:10:32.150
- I SAID WELL, I'VE BEEN SMOKING VAPORIZERS FOR A WHILE.
- 00:10:32.170 --> 00:10:34.180
- I MIGHT AS WELL JUST ACTUALLY GIVE IT A TRY.
- 00:10:34.200 --> 00:10:36.220
- AND I TRIED IT AND HE GAVE ME THE CAMEL CRUSH
- 00:10:36.240 --> 00:10:39.290
- THAT HAD THE MINT IN IT.
- 00:10:40.010 --> 00:10:41.070
- SO WHEN I INHALED IT, I DIDN'T FEEL THE BURN
- 00:10:41.090 --> 00:10:43.140
- AND I WAS LIKE THIS ISN'T THAT BAD.
- 00:10:43.160 --> 00:10:45.220
- 'CAUSE YOU'RE SO USED TO USING VAPORIZERS
- 00:10:45.240 --> 00:10:48.020
- THAT YOU'RE, YOU JUST GET USED TO INHALING THE SMOKE,
- 00:10:48.040 --> 00:10:51.180
- EVENTUALLY TO THE POINT WHERE I STOPPED
- 00:10:51.200 --> 00:10:52.230
- USING VAPORIZERS ALTOGETHER
- 00:10:52.250 --> 00:10:54.070
- AND I STARTED SMOKING CIGARETTES.
- 00:10:54.090 --> 00:10:55.160
- - THERE HAVE ALSO BEEN STUDIES THAT HAVE SHOWN
- 00:10:55.180 --> 00:10:57.150
- THAT TEENAGERS WHO USE E-CIGARETTES
- 00:10:57.170 --> 00:11:00.140
- ARE SEVEN TIMES MORE LIKELY TO BE USING
- 00:11:00.160 --> 00:11:02.200
- REGULAR, TRADITIONAL CIGARETTES IN THE FUTURE
- 00:11:02.220 --> 00:11:04.280
- OVER A TEENAGER WHO HAS NEVER VAPED.
- 00:11:05.000 --> 00:11:07.280
- AND SO THAT CONVERSION INTO TRADITIONAL CIGARETTES
- 00:11:08.000 --> 00:11:12.030
- OR EVEN HARDER DRUGS LIKE MARIJUANA,
- 00:11:12.050 --> 00:11:14.080
- I THINK IS SOMETHING THAT WE'RE VERY CONCERNED ABOUT
- 00:11:14.100 --> 00:11:16.140
- AND THE VIEW OF E-CIGARETTES OR VAPING
- 00:11:16.160 --> 00:11:19.270
- AS A GATEWAY DRUG TOWARDS THESE HARDER THINGS
- 00:11:19.290 --> 00:11:22.200
- IS A BIG PUBLIC HEALTH CONCERN FOR US AS WELL.
- 00:11:22.220 --> 00:11:25.040
- - SO THE ORIGINAL PURPOSE OF E-CIGARETTES
- 00:11:25.060 --> 00:11:27.180
- WAS TO HELP PEOPLE WHO WERE ADDICTED TO NICOTINE
- 00:11:27.200 --> 00:11:31.110
- TO REDUCE THEIR NICOTINE CONSUMPTION.
- 00:11:31.130 --> 00:11:33.260
- BUT WHAT HAS HAPPENED WITH THE WAY THIS IS MARKETED
- 00:11:33.280 --> 00:11:36.270
- AND THE WAY THIS IS NOW BEING USED,
- 00:11:36.290 --> 00:11:39.010
- THESE PRODUCTS ARE BEING USED
- 00:11:39.030 --> 00:11:40.100
- BY PEOPLE WHO NEVER SMOKED TO BEGIN WITH.
- 00:11:40.120 --> 00:11:42.180
- [DRAMATIC TONE]
- 00:11:42.200 --> 00:11:46.030
- -[KELLY] WHAT WOULD YOU DO IF YOU WERE LOSING
- 00:11:46.050 --> 00:11:47.280
- MILLIONS OF CUSTOMERS WORLDWIDE?
- 00:11:48.000 --> 00:11:50.130
- WELL, YOU MIGHT MEET WITH A BRANDING AND MARKETING EXPERT
- 00:11:50.150 --> 00:11:53.170
- TO EXPLORE WAYS TO BRING EXPLOSIVE NEW GROWTH
- 00:11:53.190 --> 00:11:56.290
- TO A DYING INDUSTRY.
- 00:11:57.010 --> 00:11:59.110
- MEET HOUSTON HOWARD.
- 00:11:59.130 --> 00:12:01.100
- - SO IF BIG TOBACCO COMES TO ME
- 00:12:01.120 --> 00:12:03.080
- AND I'M AN EVIL BRAND MANAGER
- 00:12:03.100 --> 00:12:04.230
- AND THEY'RE LOOKING TO GROW THEIR BRAND
- 00:12:04.250 --> 00:12:06.220
- AND GROW AWARENESS,
- 00:12:06.240 --> 00:12:08.010
- THEN I THINK WHAT I WOULD TELL THEM TO DO,
- 00:12:08.030 --> 00:12:11.020
- ONE, IS TO DON'T DO IT UNDER THEIR BRAND NAME.
- 00:12:11.040 --> 00:12:15.020
- FIRST OF ALL, DON'T DO IT AS MARLBORO OR WINSTON.
- 00:12:15.040 --> 00:12:18.260
- THEY HAVE HIGH BRAND AWARENESS,
- 00:12:18.280 --> 00:12:20.090
- BUT THE HIGH BRAND AWARENESS ISN'T ALWAYS A GOOD THING.
- 00:12:20.110 --> 00:12:22.080
- HITLER HAD HIGH BRAND AWARENESS.
- 00:12:22.100 --> 00:12:24.040
- SO MY SUGGESTION WOULD BE TO CREATE A SUBSIDIARY BRAND.
- 00:12:24.060 --> 00:12:28.040
- - WE KNEW THAT AT SOME POINT THEY WOULD GET INVOLVED
- 00:12:28.060 --> 00:12:30.190
- AND THAT BIG TOBACCO AT SOME POINT WOULD START
- 00:12:30.210 --> 00:12:33.150
- DISTRIBUTING THEIR OWN E-CIGS.
- 00:12:33.170 --> 00:12:35.240
- IT WAS AN INDUSTRY YOU JUST COULDN'T
- 00:12:35.260 --> 00:12:37.100
- TURN YOUR EYES AWAY FROM.
- 00:12:37.120 --> 00:12:39.020
- IT WORKED.
- 00:12:39.040 --> 00:12:40.090
- PEOPLE WERE ACTUALLY, THERE WERE REAL POSITIVE
- 00:12:40.110 --> 00:12:44.040
- TESTIMONIALS COMING OUT OF THE INDUSTRY
- 00:12:44.060 --> 00:12:47.000
- OF PEOPLE WHO WERE SUCCESSFULLY QUITTING SMOKING
- 00:12:47.020 --> 00:12:50.170
- WITHOUT A GUM, WITHOUT A PATCH,
- 00:12:50.190 --> 00:12:53.150
- AND THEY'RE QUITTING FOR GOOD.
- 00:12:53.170 --> 00:12:54.230
- UNFORTUNATELY, THINGS HAPPENED
- 00:12:54.250 --> 00:12:56.040
- AND A LOT OF THE BIG COMPANIES
- 00:12:56.060 --> 00:12:57.090
- STARTED BUYING THESE E-CIGARETTES
- 00:12:57.110 --> 00:12:59.090
- AND THEY STARTED USING THE SAME TACTICS
- 00:12:59.110 --> 00:13:01.120
- AND STRATEGIES THEY USED FOR SMOKING
- 00:13:01.140 --> 00:13:03.010
- BACK IN THE DAY AND BUT THEY STARTED
- 00:13:03.030 --> 00:13:05.020
- DOING IT FOR YOUTH AGAIN.
- 00:13:05.040 --> 00:13:06.230
- - JUUL IS NOW OWNED BY ONE OF THE BIG TOBACCO COMPANIES
- 00:13:06.250 --> 00:13:10.060
- AND THEY HAVE, I THINK, 80% OF THE MARKET SHARE
- 00:13:10.080 --> 00:13:13.100
- FOR E-CIGARETTES AND THEY HAVE BEEN AGGRESSIVELY
- 00:13:13.120 --> 00:13:17.120
- MARKETING YOU KNOW, TO TEEN, TO YOUTH,
- 00:13:17.140 --> 00:13:21.170
- WITH THESE FLAVORED TOBACCO PRODUCTS.
- 00:13:21.190 --> 00:13:24.060
- -[BOY] IT'S THE MOST SUCCESSFUL E-CIG COMPANY
- 00:13:24.080 --> 00:13:25.230
- TO HAVE EVER DISTRIBUTED E-CIGS.
- 00:13:25.250 --> 00:13:28.280
- THEY HAVE THEIR OWN INTELLECTUAL PROPERTY.
- 00:13:29.000 --> 00:13:30.250
- THEY HAVE, YOU KNOW, THEIR OWN,
- 00:13:30.270 --> 00:13:33.020
- BIG INFRASTRUCTURE AND THEY HAVE
- 00:13:33.040 --> 00:13:36.110
- ALL THEIR BIG BUDGETS, TOO.
- 00:13:36.130 --> 00:13:37.290
- ALSO ARE WELL KNOWN FOR THEIR VERY KEEN MARKETING TACTICS
- 00:13:38.010 --> 00:13:44.030
- AND MARKETING TO CHILDREN, TO TEENAGERS.
- 00:13:44.050 --> 00:13:48.190
- AND I DON'T KNOW ALL THE DETAILS AROUND THAT.
- 00:13:48.210 --> 00:13:51.010
- AND YOU KNOW, BUT I JUST KNOW THAT THAT'S LIKE
- 00:13:51.030 --> 00:13:54.000
- THEIR REPUTATION IN THE INDUSTRY.
- 00:13:54.020 --> 00:13:55.260
- - YEAH, THERE IS A DOWNSIDE TO VAPING AND TO JUULING.
- 00:13:55.280 --> 00:13:59.060
- ALTHOUGH IT'S GOOD TO TURN PEOPLE FROM CIGARETTES
- 00:13:59.080 --> 00:14:03.220
- TO VAPING OR JUULING, I FEEL THAT IT IS ALSO
- 00:14:03.240 --> 00:14:06.170
- BRINGING A BAD HABIT FOR ADOLESCENTS OR YOUNG KIDS
- 00:14:06.190 --> 00:14:12.120
- WHO JUST SEE IT AND WANNA DO IT
- 00:14:12.140 --> 00:14:15.060
- 'CAUSE THAT'S JUST THE GENERATION WE'RE IN RIGHT NOW.
- 00:14:15.080 --> 00:14:16.290
- MONKEY SEE, MONKEY DO.
- 00:14:17.010 --> 00:14:19.160
- AND I THINK THAT THAT'S NOT OKAY.
- 00:14:19.180 --> 00:14:22.130
- - THE NEW DATA WE HAVE NATIONALLY
- 00:14:22.150 --> 00:14:23.180
- SHOWS THAT VAPING, VAPING HAS GONE UP 900%.
- 00:14:23.200 --> 00:14:26.220
- SO THAT'S A HUGE ISSUE.
- 00:14:26.240 --> 00:14:28.220
- SO NOW THEY'RE SEEING IT AS A PUBLIC HEALTH CRISIS.
- 00:14:28.240 --> 00:14:30.270
- IT'S BEYOND MONKEY SEE, MONKEY DO.
- 00:14:30.290 --> 00:14:32.270
- IT'S MORE LIKE VIRAL OVERLOAD.
- 00:14:32.290 --> 00:14:40.170
- - ALTHOUGH INDUSTRY LEADERS IN THE WORLD
- 00:14:40.190 --> 00:14:41.270
- OF E-CIGARETTES CLAIM THAT
- 00:14:41.290 --> 00:14:43.020
- THEY'RE NOT TARGETING A YOUNG MARKET,
- 00:14:43.040 --> 00:14:45.220
- IT DOESN'T TAKE A ROCKET SCIENTIST
- 00:14:45.240 --> 00:14:47.260
- TO SEE THEIR OBVIOUS TACTICS,
- 00:14:47.280 --> 00:14:50.240
- CANDY COATING CANCER AND DEATH.
- 00:14:50.260 --> 00:14:54.030
- [DRAMATIC TONE]
- 00:14:54.050 --> 00:15:00.050
- - ONCE YOU HAVE THAT SUBSIDIARY BRAND,
- 00:15:00.070 --> 00:15:02.140
- THEN ALL OF A SUDDEN YOU HAVE A CLEAR BRAND
- 00:15:02.160 --> 00:15:04.210
- THAT DOESN'T HAVE ALL OF THE NEGATIVE CONNOTATIONS.
- 00:15:04.230 --> 00:15:06.240
- AND THEN I WOULD TARGET A DIFFERENT DEMOGRAPHIC,
- 00:15:06.260 --> 00:15:09.210
- A DEMOGRAPHIC OF YOUNGER PEOPLE.
- 00:15:09.230 --> 00:15:11.260
- THEY HAVE FRESH EYES, FRESH EARS, FRESH HEARTS
- 00:15:11.280 --> 00:15:14.160
- AND FRESH LUNGS AND THEN BE ABLE TO POSITION
- 00:15:14.180 --> 00:15:17.250
- THOSE NEW BRANDS, SUCH AS JUUL,
- 00:15:17.270 --> 00:15:20.260
- SUCH AS THESE OTHER E-CIGARETTE VAPING PRODUCTS,
- 00:15:20.280 --> 00:15:23.270
- BE ABLE TO POSITION THEM WITH A COLOR,
- 00:15:23.290 --> 00:15:25.290
- WITH A PACKAGING, WITH A USER EXPERIENCE
- 00:15:26.010 --> 00:15:28.290
- THAT IS VERY YOUTHFUL WITH COLORS THAT PROMOTE FUN,
- 00:15:29.010 --> 00:15:34.150
- FRIENDLY, HEALTHY AND BE ABLE TO COMMUNICATE SPECTACLE,
- 00:15:34.170 --> 00:15:39.110
- THROUGH LIKE THE MORE SMOKE, MORE SMOKE, MORE SMOKE.
- 00:15:39.130 --> 00:15:42.180
- - I FIND A LOT OF VAPE COMPANIES, PARTICULARLY JUUL,
- 00:15:42.200 --> 00:15:46.060
- MAKE THEIR MARKETING EXCITABLE TO YOUNGER PEOPLE.
- 00:15:46.080 --> 00:15:50.090
- PARTICULARLY BY DOING IT BY THEY
- 00:15:50.120 --> 00:15:52.120
- HAVE ALMOST AN APPLE LIKE MARKETING STRATEGY.
- 00:15:52.140 --> 00:15:55.130
- IT'S AESTHETICALLY PLEASING.
- 00:15:55.150 --> 00:15:57.110
- IT'S COMPACT, IT'S EASY TO USE.
- 00:15:57.130 --> 00:16:00.030
- IT'S GOT GAME FEATURES.
- 00:16:00.050 --> 00:16:01.260
- YOU CONNECT IT TO YOUR PHONE.
- 00:16:01.280 --> 00:16:03.190
- IT'S GOT THE WOW FACTOR.
- 00:16:03.210 --> 00:16:06.000
- YOU'VE GOTTA ASK YOURSELF,
- 00:16:06.020 --> 00:16:07.070
- WHY DOES SO MANY KIDS HAVE THESE DEVICES?
- 00:16:07.090 --> 00:16:10.030
- I DON'T THINK IT'S ANY ACCIDENT AT ALL.
- 00:16:10.050 --> 00:16:11.280
- - THERE ARE LAWS OF HOW BIG TOBACCO
- 00:16:12.000 --> 00:16:14.180
- CAN OR CANNOT ADVERTISE ON THE RADIO
- 00:16:14.200 --> 00:16:18.140
- OR THROUGH TELEVISION COMMERCIALS.
- 00:16:18.160 --> 00:16:20.020
- WHAT'S AN INTERESTING GRAY AREA RIGHT NOW
- 00:16:20.040 --> 00:16:22.260
- IS THE USE OF SOCIAL MEDIA.
- 00:16:22.280 --> 00:16:24.260
- AND HOW SOCIAL MEDIAS CAN EVENTUALLY
- 00:16:24.280 --> 00:16:28.250
- EVEN SKIRT THOSE TRADITIONAL LAWS
- 00:16:28.270 --> 00:16:31.200
- THAT RESTRICT THE BIG TOBACCO COMPANIES
- 00:16:31.220 --> 00:16:35.120
- FROM PROMOTING THEIR PRODUCT.
- 00:16:35.140 --> 00:16:39.020
- -[GUY] BIG TOBACCO IS ABLE TO USE THINGS
- 00:16:39.040 --> 00:16:40.240
- LIKE INSTAGRAM AND FACEBOOK AND SNAPCHAT.
- 00:16:40.260 --> 00:16:43.290
- - ONE DAY I SAW ON MY INSTAGRAM
- 00:16:44.010 --> 00:16:46.210
- THAT THERE WAS AN ADVERTISEMENT
- 00:16:46.230 --> 00:16:47.240
- FOR THIS NEW PRODUCT CALLED A JUUL.
- 00:16:47.260 --> 00:16:49.160
- SO I SAID OKAY, I'LL CHECK IT OUT.
- 00:16:49.180 --> 00:16:50.270
- AND IT WAS SOMETHING THAT LIKE KIND OF BLEW MY MIND
- 00:16:50.290 --> 00:16:54.070
- 'CAUSE IT WAS LIKE, PORTABLE.
- 00:16:54.090 --> 00:16:56.020
- IT LOOKED NICE AND SLEEK.
- 00:16:56.040 --> 00:16:58.150
- - SO I'VE BEEN WORKING IN ADVERTISING
- 00:16:58.170 --> 00:17:00.030
- FOR A FEW YEARS NOW.
- 00:17:00.050 --> 00:17:01.140
- AND LET'S HYPOTHETICALLY SAY THAT JUUL CAME UP TO ME
- 00:17:01.160 --> 00:17:04.190
- AND SAID OKAY, WE'VE GOT THIS NEW EXCITING PRODUCT.
- 00:17:04.210 --> 00:17:07.140
- WE WANNA TARGET IT TO A YOUNGER PEOPLE.
- 00:17:07.160 --> 00:17:10.120
- I WOULD DO EXACTLY WHAT THEY'RE DOING IN THEIR CAMPAIGNS.
- 00:17:10.140 --> 00:17:13.000
- - IF YOU JUST LOOK AT THE CEREAL,
- 00:17:13.020 --> 00:17:14.140
- LIKE THE CEREAL AISLE,
- 00:17:14.160 --> 00:17:15.290
- GIVES YOU ALL THE STRATEGIES OF HOW TO TARGET CHILDREN.
- 00:17:16.010 --> 00:17:20.040
- YOU TARGET CHILDREN WITH CANDY FLAVOR,
- 00:17:20.060 --> 00:17:22.200
- YOU TARGET THEM WITH MARSHMALLOW FLAVOR.
- 00:17:22.220 --> 00:17:24.140
- YOU TARGET THEM WITH SWEET.
- 00:17:24.160 --> 00:17:27.030
- -[WOMAN] YOU CAN GET EVERYTHING FROM COCONUT TO MINT,
- 00:17:27.050 --> 00:17:29.050
- FRUITY PEBBLES, CAPTAIN CRUNCH,
- 00:17:29.070 --> 00:17:32.010
- FREAKING STARBUCKS.
- 00:17:32.030 --> 00:17:33.130
- -[GUY] MANGO, YOU CAN GET GRAPE, YOU CAN GET CAPPUCCINO.
- 00:17:33.150 --> 00:17:35.150
- - STRAWBERRIES, PANCAKES, CINNAMON SUGAR.
- 00:17:35.170 --> 00:17:38.010
- MORE FRUITY FLAVORS, MORE CANDY FLAVORS.
- 00:17:38.030 --> 00:17:40.110
- YOU KNOW, SKITTLES, YOU KNOW, VARIOUS CANDY BARS.
- 00:17:40.130 --> 00:17:43.200
- I THINK THAT TIPS THE HAND AND SHOWS
- 00:17:43.220 --> 00:17:47.190
- JUST HOW SPECIFICALLY THEY ARE TARGETING A NEW DEMOGRAPHIC.
- 00:17:47.210 --> 00:17:51.110
- - A LOT OF THESE COOL CANDY FLAVORS
- 00:17:51.130 --> 00:17:53.040
- ARE ATTRACTIVE TO THE YOUNGER GENERATION.
- 00:17:53.060 --> 00:17:56.090
- AND THERE'S NOTHING HARMFUL ABOUT SMOKING A PEACH FLAVORED
- 00:17:56.110 --> 00:18:02.120
- OR A SKITTLE FLAVORED, WITH NO NICOTINE.
- 00:18:02.140 --> 00:18:05.190
- HOWEVER, IT IS, IN MY OPINION,
- 00:18:05.210 --> 00:18:08.070
- A GATEWAY INTO THE NICOTINE FLAVORS
- 00:18:08.090 --> 00:18:10.110
- WHICH IS WHERE IT ACTUALLY BECOMES A HARMFUL,
- 00:18:10.130 --> 00:18:12.170
- A HARMFUL MARKETING STRATEGY.
- 00:18:12.190 --> 00:18:14.040
- - A LOT OF THESE FLAVORS, IF YOU EAT THEM,
- 00:18:14.060 --> 00:18:16.050
- YOU SWALLOW THEM, SO IN THE FOOD,
- 00:18:16.070 --> 00:18:17.250
- THE WAY WE USUALLY GET THOSE FLAVORS,
- 00:18:17.270 --> 00:18:19.160
- THEY ARE SAFE.
- 00:18:19.180 --> 00:18:20.170
- THE FDA WILL TELL YOU THEY'RE SAFE.
- 00:18:20.190 --> 00:18:22.140
- BUT WHEN YOU HEAT THEM, WHICH IS WHAT VAPING DOES,
- 00:18:22.160 --> 00:18:25.070
- IT HEATS, IT HAS A HEATING ELEMENT IN IT,
- 00:18:25.090 --> 00:18:27.100
- AND IT VAPORIZES THAT.
- 00:18:27.120 --> 00:18:28.270
- AND WHEN YOU INHALE THAT THROUGH THE LUNGS,
- 00:18:28.290 --> 00:18:31.070
- IT BECOMES CARCINOGENIC IN MANY OF THESE CHEMICALS.
- 00:18:31.090 --> 00:18:36.000
- AND SO YOU MIGHT NOT BE GETTING NICOTINE
- 00:18:36.020 --> 00:18:38.250
- IN THE NON-NICOTINE VAPING MATERIALS,
- 00:18:38.270 --> 00:18:41.140
- BUT THE CARCINOGENS THAT ARE IN THOSE FLAVORINGS
- 00:18:41.160 --> 00:18:45.210
- IS HURTING.
- 00:18:45.230 --> 00:18:46.280
- AND IN FACT, THERE'S STUDIES THAT SHOW THAT
- 00:18:47.000 --> 00:18:48.240
- VAPING, EVEN WITH THE NON-NICOTINE,
- 00:18:48.260 --> 00:18:50.280
- IS DOING CELL DAMAGE.
- 00:18:51.000 --> 00:18:52.180
- THAT THIS IS RUINING THE IMMUNE SYSTEM.
- 00:18:52.200 --> 00:18:55.070
- SO YOU'RE GETTING MORE KIDS WITH ASTHMA,
- 00:18:55.090 --> 00:18:58.100
- RESPIRATORY PROBLEMS.
- 00:18:58.120 --> 00:18:59.220
- - I THINK IT'S A TERRIBLE THING.
- 00:18:59.240 --> 00:19:01.150
- I THINK IT'S EXPOSING KIDS TO VERY HIGH DOSES
- 00:19:01.170 --> 00:19:07.130
- OF A HIGHLY ADDICTIVE AND POTENTIALLY TOXIC SUBSTANCE.
- 00:19:07.150 --> 00:19:12.170
- AND I THINK THE MEDICAL COMMUNITY IS OUTRAGED
- 00:19:12.190 --> 00:19:16.150
- THAT THIS IS NOT BEING REGULATED
- 00:19:16.170 --> 00:19:18.190
- AND NOT BEING CONTROLLED
- 00:19:18.210 --> 00:19:20.050
- AND SO MANY KIDS HAVE ACCESS TO THIS.
- 00:19:20.070 --> 00:19:22.160
- - KIDS SHARE VAPE DEVICES.
- 00:19:22.180 --> 00:19:24.240
- SO IF SOMEBODY'S GOT ORANGE OVER HERE
- 00:19:24.260 --> 00:19:27.060
- AND MANGO OVER HERE, YOU KNOW,
- 00:19:27.080 --> 00:19:29.060
- COTTON CANDY OVER HERE,
- 00:19:29.080 --> 00:19:31.170
- THEY SHARE THE DEVICES.
- 00:19:31.190 --> 00:19:33.220
- WELL, SOME DEVICES MIGHT HAVE NICOTINE IN THEM.
- 00:19:33.240 --> 00:19:36.290
- A TEEN DOESN'T EVEN KNOW THAT.
- 00:19:37.010 --> 00:19:38.270
- SO YOU MAY BE GETTING EXPOSED TO NICOTINE
- 00:19:38.290 --> 00:19:41.090
- AND WE KNOW THAT EXPOSURE TO NICOTINE
- 00:19:41.110 --> 00:19:44.130
- AND TO DRUGS AT AN EARLY AGE
- 00:19:44.150 --> 00:19:46.240
- IS A HIGH PREDICTOR THAT SOMEONE
- 00:19:46.260 --> 00:19:49.020
- WILL HAVE ADDICTION LATER IN LIFE.
- 00:19:49.040 --> 00:19:50.230
- KIDS WERE SMOKING JUUL'S BECAUSE OF THEIR
- 00:19:50.250 --> 00:19:55.050
- FLAVORFUL PODS AND THEY DON'T KNOW ANY BETTER
- 00:19:55.070 --> 00:19:58.150
- 'CAUSE THEY'RE JUST LIKE OH, IT'S COOL.
- 00:19:58.170 --> 00:20:00.030
- THEY DON'T KNOW THAT WHAT NICOTINE DOES.
- 00:20:00.050 --> 00:20:02.230
- - THEY SEE AN OLDER BROTHER, A FAMILY MEMBER,
- 00:20:02.250 --> 00:20:05.190
- A FATHER, ANYBODY, COUSIN,
- 00:20:05.210 --> 00:20:08.200
- WHO THEY THINK IS A TRUSTED PERSON
- 00:20:08.220 --> 00:20:10.050
- THAT THEY HAVE IN THEIR LIFE,
- 00:20:10.070 --> 00:20:11.190
- THAT MODEL, THAT BEHAVIOR GETS MODELED AFTER THEM, RIGHT?
- 00:20:11.210 --> 00:20:14.220
- SO THEY DO IT, TOO.
- 00:20:14.240 --> 00:20:16.010
- AND THAT'S A PROBLEM.
- 00:20:16.030 --> 00:20:17.090
- - I'M ALSO INFLUENCING SOMEONE TO JUUL
- 00:20:17.110 --> 00:20:19.250
- AND THAT IS MY YOUNGER BROTHER.
- 00:20:19.270 --> 00:20:22.290
- HE SEES ME DO IT AND HE'S NOT A CIGARETTE SMOKER.
- 00:20:23.010 --> 00:20:26.180
- HE NEVER WAS A CIGARETTE SMOKER.
- 00:20:26.200 --> 00:20:28.140
- HE THINKS IT'S GROSS.
- 00:20:28.160 --> 00:20:29.210
- BUT AGAIN, JUULS ARE MUCH MORE COMFORTABLE
- 00:20:29.230 --> 00:20:33.190
- AND HE EVEN SAID THAT HE WANTS TO BUY ONE.
- 00:20:33.210 --> 00:20:36.270
- - YEAH, SO I RECENTLY HAD JUST
- 00:20:36.290 --> 00:20:39.030
- STARTED SMOKING JUULS MAYBE END OF LAST YEAR,
- 00:20:39.050 --> 00:20:41.020
- BEGINNING OF THIS YEAR.
- 00:20:41.040 --> 00:20:42.230
- MY SISTER, ALESSANDRA, HAD ACTUALLY DRAWN ME TO IT.
- 00:20:42.250 --> 00:20:45.200
- IT'S INCREDIBLE.
- 00:20:45.220 --> 00:20:46.290
- IT'S DEFINITELY SOMETHING THAT I WOULDN'T IMAGINE
- 00:20:47.010 --> 00:20:50.090
- SMOKING IN MY DAY.
- 00:20:50.110 --> 00:20:51.250
- YOU KNOW, IT'S VERY FUTURISTIC
- 00:20:51.270 --> 00:20:55.160
- AND THAT'S WHAT KIDS LIKE.
- 00:20:55.180 --> 00:20:56.290
- SAYING THAT I'M A KID, TOO.
- 00:20:57.010 --> 00:20:59.130
- - I DO FEEL RESPONSIBLE.
- 00:20:59.150 --> 00:21:02.000
- FIRST, HE'S MY YOUNG BROTHER.
- 00:21:02.020 --> 00:21:04.020
- YOU KNOW, HE'S THE BABY OF ALL FOUR OF US.
- 00:21:04.040 --> 00:21:06.160
- AND I'M INFLUENCING, I INFLUENCE HIM A LOT ON,
- 00:21:06.180 --> 00:21:12.030
- I'M SO STUCK.
- 00:21:12.050 --> 00:21:16.220
- YEAH, SO I DO FEEL RESPONSIBLE.
- 00:21:16.240 --> 00:21:23.000
- - THE QUESTION OF WHETHER HIGHER CONCENTRATIONS
- 00:21:23.020 --> 00:21:27.230
- OF NICOTINE IN VAPING OR E-CIGARETTES
- 00:21:27.250 --> 00:21:30.230
- COULD BE HARMFUL, THEY ABSOLUTELY CAN.
- 00:21:30.250 --> 00:21:34.180
- NICOTINE IS A VERY,
- 00:21:34.200 --> 00:21:37.100
- NOT ONLY IS IT A VERY HIGHLY ADDICTIVE SUBSTANCE,
- 00:21:37.120 --> 00:21:39.160
- BUT IT'S HIGHLY TOXIC.
- 00:21:39.180 --> 00:21:43.190
- YOU CAN HARM SOMEONE VERY SERIOUSLY
- 00:21:43.210 --> 00:21:46.210
- BY ADMINISTERING THEM A HIGH DOSE OF NICOTINE.
- 00:21:46.230 --> 00:21:51.040
- EVEN A YOUNG PERSON CAN HAVE A MASSIVE HEART ATTACK.
- 00:21:51.060 --> 00:21:53.240
- IT COULD CAUSE STROKE.
- 00:21:53.260 --> 00:21:55.040
- IN FACT, THERE'S A TERRORISM
- 00:21:55.060 --> 00:21:58.110
- ASSOCIATED WITH THE USE OF HIGH DOSES OF NICOTINE.
- 00:21:58.130 --> 00:22:02.030
- - JUST LIKE IN MY DAY WHEN YOU HAD JOE CAMEL
- 00:22:02.050 --> 00:22:04.260
- ON A BILLBOARD OR WHEN YOU HAD LIKE
- 00:22:04.280 --> 00:22:06.150
- THE MARLBORO PACKS WITH THE CANDY CIGARETTE STICKS,
- 00:22:06.170 --> 00:22:10.070
- IT'S AN OLD TRICK REPACKAGED BY BIG TOBACCO
- 00:22:10.090 --> 00:22:14.020
- TO GET THE YOUNGER GENERATION
- 00:22:14.040 --> 00:22:16.290
- TO START USING NICOTINE PRODUCTS.
- 00:22:17.010 --> 00:22:19.110
- YOU KNOW, THIS COOL STICK THAT PLUGS INTO A USB
- 00:22:19.130 --> 00:22:23.250
- SO IT'S GOT THIS TECH SAVVY, COOL TECH FEEL TO IT.
- 00:22:23.270 --> 00:22:29.190
- BUT SOMETHING YOU CAN ALSO SMOKE A SKITTLES FLAVOR OUT OF.
- 00:22:29.210 --> 00:22:33.000
- JUST A LITTLE BIT OF NICOTINE.
- 00:22:33.020 --> 00:22:35.200
- HARMLESS TO A 17 YEAR OLD
- 00:22:35.220 --> 00:22:37.160
- BUT COMPOUNDED OVER YEARS
- 00:22:37.180 --> 00:22:40.150
- COULD BE A DEATH SENTENCE.
- 00:22:40.170 --> 00:22:42.110
- BUT IT CAN'T BE A DEATH SENTENCE
- 00:22:42.130 --> 00:22:44.220
- UNLESS YOU START USING YOUNG, GET ADDICTED YOUNG,
- 00:22:44.240 --> 00:22:47.270
- WHEN YOUR BRAIN IS THE MOST VULNERABLE.
- 00:22:47.290 --> 00:22:49.260
- - A TEENAGER OR AN ADOLESCENT
- 00:22:49.280 --> 00:22:51.060
- THAT GETS ADDICTED TO NICOTINE
- 00:22:51.080 --> 00:22:53.060
- MAY HAVE COGNITIVE IMPAIRMENT,
- 00:22:53.080 --> 00:22:56.120
- CHANGES IN THEIR MOOD, DEVELOPMENTAL HEALTH ISSUES,
- 00:22:56.140 --> 00:23:01.000
- AND ALSO HAVE CHANGES TO THEIR PERSONALITY
- 00:23:01.020 --> 00:23:03.170
- THAT WOULD NOT NECESSARILY HAPPEN
- 00:23:03.190 --> 00:23:05.000
- IF THEY DIDN'T USE NICOTINE.
- 00:23:05.020 --> 00:23:08.180
- - SINCE WE'RE LITTLE, WE DIDN'T UNDERSTAND THERE WAS
- 00:23:08.200 --> 00:23:10.050
- NICOTINE AND OTHER CHEMICALS AND FLAVORING IN IT.
- 00:23:10.070 --> 00:23:12.120
- SO HE WAS LIKE TRY IT.
- 00:23:12.140 --> 00:23:13.200
- I TRIED IT AND I FELL IN LOVE WITH IT.
- 00:23:13.220 --> 00:23:16.070
- SO MUCH THAT I WENT INTO THE STORE,
- 00:23:16.090 --> 00:23:18.070
- BEFRIENDED THE GUY AND I BECAME THE SCHOOL'S DEALER
- 00:23:18.090 --> 00:23:20.230
- FOR E-CIGARETTES.
- 00:23:20.250 --> 00:23:22.030
- AND I WOULD ALWAYS TAKE THEM THERE AFTER SCHOOL,,
- 00:23:22.050 --> 00:23:24.060
- TELL THEM TO GIVE ME $15.
- 00:23:24.080 --> 00:23:25.190
- 10 FOR THE CIGARETTE, FIVE FOR ME.
- 00:23:25.210 --> 00:23:27.220
- I'D KEEP A PROFIT.
- 00:23:27.240 --> 00:23:29.010
- I'D GO AND GET THEM WHATEVER FLAVOR THEY WANT
- 00:23:29.030 --> 00:23:30.270
- AND I DID IT FOR ABOUT TWO YEARS
- 00:23:30.290 --> 00:23:33.210
- UNTIL THE STORE GOT RAIDED BY THE POLICE.
- 00:23:33.230 --> 00:23:36.060
- I WAS ONLY EIGHT OR NINE YEARS OLD
- 00:23:36.080 --> 00:23:37.160
- WHEN THIS GUY WAS SELLING E-CIGARETTES.
- 00:23:37.180 --> 00:23:39.140
- AND HE WASN'T ID'ING AT ALL
- 00:23:39.160 --> 00:23:41.020
- BECAUSE THAT'S HOW I STARTED WITH ZERO NICOTINE
- 00:23:41.040 --> 00:23:42.230
- AND THEN I EXPERIMENTED WITH THE ACTUAL,
- 00:23:42.250 --> 00:23:44.200
- LIKE LOWEST, WHICH WAS 3% NICOTINE.
- 00:23:44.220 --> 00:23:47.000
- AND THEN I SLOWLY STARTED SAYING
- 00:23:47.020 --> 00:23:49.170
- NICOTINE'S NOT THAT BAD.
- 00:23:49.190 --> 00:23:50.260
- AND THEN SLOWLY AFTER WE GREW UP AND LEARNED,
- 00:23:50.280 --> 00:23:52.230
- WE WERE LIKE THAT WAS KIND OF A GATEWAY
- 00:23:52.250 --> 00:23:54.250
- AND I KIND OF FEEL BAD FOR ACTUALLY DEALING
- 00:23:54.270 --> 00:23:56.280
- THAT KIND OF STUFF 'CAUSE IT'S LIKE OH,
- 00:23:57.000 --> 00:23:58.150
- I WAS THE GUY THAT THE PARENTS TOLD THEM DON'T TALK TO.
- 00:23:58.170 --> 00:24:01.250
- [CHUCKLING]
- 00:24:01.270 --> 00:24:03.280
- AND I WAS LIKE THE NICEST KID, TOO.
- 00:24:04.000 --> 00:24:05.250
- EVERYBODY WAS LIKE OH, HE'S SUPER NICE,
- 00:24:05.270 --> 00:24:07.110
- HE'S REALLY COOL.
- 00:24:07.130 --> 00:24:08.130
- BUT REALLY I'M THE GUY WHO'S DEALING
- 00:24:08.150 --> 00:24:09.200
- NICOTINE CIGARETTES TO ALL THE KIDS.
- 00:24:09.220 --> 00:24:12.070
- - SO TO SAY THAT NICOTINE DOESN'T HURT YOU,
- 00:24:12.090 --> 00:24:15.160
- WE HAVE DIRECT CAUSAL DATA THAT SHOWS
- 00:24:15.180 --> 00:24:17.040
- THAT NICOTINE CAUSES CANCERS,
- 00:24:17.060 --> 00:24:19.100
- CAUSES HEART DISEASE, CAUSES YOU KNOW,
- 00:24:19.120 --> 00:24:21.250
- IS INVOLVED IN DIABETES AND INVOLVED IN
- 00:24:21.270 --> 00:24:24.050
- SO MANY CIRCULATORY PROBLEMS.
- 00:24:24.070 --> 00:24:25.270
- IT HAS MASSIVE DAMAGE TO THE BODY.
- 00:24:25.290 --> 00:24:28.110
- - I THINK THERE ARE HEALTH HAZARDS
- 00:24:28.130 --> 00:24:29.220
- IN SMOKING ANYTHING.
- 00:24:29.240 --> 00:24:31.250
- REGARDLESS OF WHETHER IT HAS NICOTINE OR NOT.
- 00:24:31.270 --> 00:24:34.090
- TO RUIN YOUR LIFE OVER SOMETHING THAT
- 00:24:34.110 --> 00:24:35.140
- SEEING IT'S JUST LIKE,
- 00:24:35.160 --> 00:24:36.290
- SOMETHING THAT YOU DO WHEN YOU'RE SOCIAL.
- 00:24:37.010 --> 00:24:38.110
- IT'S TERRIBLE.
- 00:24:38.130 --> 00:24:39.220
- - YOU SIMPLY DON'T KNOW WHAT THE LONG TERM EFFECTS
- 00:24:39.240 --> 00:24:41.010
- OF VAPING ARE.
- 00:24:41.030 --> 00:24:42.120
- IT'S KIND OF COUNTERPRODUCTIVE
- 00:24:42.140 --> 00:24:45.010
- TO MY BUSINESSES BUT IT'S THE TRUTH.
- 00:24:45.030 --> 00:24:47.190
- WE DON'T KNOW WHAT THE LONG TERM EFFECTS ARE
- 00:24:47.210 --> 00:24:50.270
- OF THE MOISTURE CONTENT IN THE LUNGS.
- 00:24:50.290 --> 00:24:53.220
- KIND OF LIKE CIGARETTES, BACK IN THE 50s,
- 00:24:53.240 --> 00:24:56.070
- WHEN EVERYONE THOUGHT THAT THEY WERE HEALTHY.
- 00:24:56.090 --> 00:24:58.060
- SO DO WE KNOW?
- 00:24:58.080 --> 00:24:59.140
- NO, BUT IT'S PRUDENT OF US TO FIGURE IT OUT.
- 00:24:59.160 --> 00:25:03.190
- - I THINK YOU'RE GONNA SEE,
- 00:25:03.210 --> 00:25:04.270
- AS THE RESEARCH BEGINS TO BECOME VERY ROBUST
- 00:25:04.290 --> 00:25:07.150
- IN THE AREA OF VAPING, E-CIGARETTES,
- 00:25:07.170 --> 00:25:10.100
- YOU'RE GOING TO SEE A LOT OF THE DANGERS
- 00:25:10.120 --> 00:25:13.030
- THAT WE SAW WITH SMOKING.
- 00:25:13.050 --> 00:25:15.220
- A LOT OF THE DANGERS WE SAW WITH SMOKING
- 00:25:15.240 --> 00:25:17.090
- WILL BE SIMILAR.
- 00:25:17.110 --> 00:25:19.120
- I DON'T THINK THIS IS HELPING THE HEALTH OF ANYBODY.
- 00:25:19.140 --> 00:25:22.010
- -[GUY] WE'RE TOLD ALL THESE THINGS
- 00:25:22.030 --> 00:25:23.110
- WITHOUT FACTUAL EVIDENCE.
- 00:25:23.130 --> 00:25:24.220
- WE'RE TOLD THAT IT'S HEALTHIER, THAT IT'S BETTER.
- 00:25:24.240 --> 00:25:27.040
- YOU KNOW, IT'S CHEAPER AND HAS A DIFFERENT DESIGN.
- 00:25:27.060 --> 00:25:30.010
- I THINK IT'S JUST HISTORY GOING TO REPEAT ITSELF
- 00:25:30.030 --> 00:25:33.060
- AND THEN EVENTUALLY WE'RE GOING TO FIND OUT
- 00:25:33.080 --> 00:25:34.190
- THAT IT IS, IN DOUBT, WORSE THAN CIGARETTES.
- 00:25:34.210 --> 00:25:38.080
- [DRAMATIC TONE]
- 00:25:38.100 --> 00:25:46.050
- - YOU LOOK AT WHAT HAPPENED IN THE TOBACCO INDUSTRY
- 00:25:46.070 --> 00:25:48.120
- AND WHAT SCHOOLS DID ACROSS THE NATION TO STOP THIS
- 00:25:48.140 --> 00:25:52.060
- AND TO HELP KIDS CHANGE BEHAVIOR,
- 00:25:52.080 --> 00:25:54.020
- AND WE HAVE TO USE THOSE SAME TYPES OF TACTICS
- 00:25:54.040 --> 00:25:55.250
- FOR VAPING.
- 00:25:55.270 --> 00:25:58.040
- THE SAME THINGS WORK FOR THAT AS WELL
- 00:25:58.060 --> 00:26:00.070
- BUT WE NEED TO EDUCATE, WE NEED TO TRAIN.
- 00:26:00.090 --> 00:26:02.120
- - I THINK PARENT AWARENESS IS A BIG STRATEGY
- 00:26:02.140 --> 00:26:05.180
- THAT HASN'T BEEN ADDRESSED BECAUSE THIS IS
- 00:26:05.200 --> 00:26:07.230
- SUCH A NEW PHENOMENON THAT MANY PARENTS
- 00:26:07.250 --> 00:26:09.240
- ARE UNAWARE AND SO I THINK WITH THE PRESS
- 00:26:09.260 --> 00:26:13.240
- AND THE MEDIA COVERAGE AROUND THE EMERGING EPIDEMIC,
- 00:26:13.260 --> 00:26:17.270
- NOW PARENTS ARE SORT OF GETTING ON THE BALL
- 00:26:17.290 --> 00:26:19.180
- AND RECOGNIZING THAT OH, THEIR CHILD'S ERRATIC BEHAVIOR
- 00:26:19.200 --> 00:26:23.050
- OR CHANGE ALL OF A SUDDEN COULD BE BECAUSE
- 00:26:23.070 --> 00:26:25.140
- THEY'RE VAPING AT SCHOOL.
- 00:26:25.160 --> 00:26:28.150
- - NICOTINE IS ONE OF THE MOST ADDICTIVE SUBSTANCES ON EARTH.
- 00:26:28.170 --> 00:26:33.000
- IT IS IMPORTANT THAT WE DON'T FALL FOR
- 00:26:33.020 --> 00:26:34.240
- THE HEALTHY ALTERNATIVE LIES
- 00:26:34.260 --> 00:26:37.230
- THAT ARE BEING SOLD BY AN INDUSTRY
- 00:26:37.250 --> 00:26:39.190
- THAT HAS BROUGHT ABOUT SO MUCH DEATH AND DESTRUCTION.
- 00:26:39.210 --> 00:26:43.230
- HELP YOUR KIDS SEE PAST BIG TOBACCO'S SMOKE AND MIRRORS,
- 00:26:43.250 --> 00:26:48.050
- HIGH TECH DEVICES AND CANDY FLAVORED CANCER
- 00:26:48.070 --> 00:26:51.280
- BEFORE IT'S TOO LATE.
- 00:26:52.000 --> 00:26:54.200
- I'M KELLY WRIGHT AND TOGETHER,
- 00:26:54.220 --> 00:26:57.100
- WE'RE TAKING CARE OF BUSINESS.
- 00:26:57.120 --> 00:27:00.160
- - I DID QUIT.
- 00:27:00.180 --> 00:27:02.020
- AFTER I GRADUATED I DECIDED THAT
- 00:27:02.040 --> 00:27:05.040
- I DIDN'T WANT IT TO BE A SOCIAL THING FOR ME.
- 00:27:05.060 --> 00:27:06.280
- I DIDN'T NEED IT TO CONNECT WITH ANYBODY ELSE.
- 00:27:07.000 --> 00:27:09.060
- I WAS ABLE TO FIND MY GROUP OF FRIENDS
- 00:27:09.080 --> 00:27:10.210
- AND SOME PEOPLE WHO STILL CONTINUE TO DO IT.
- 00:27:10.230 --> 00:27:13.030
- AND THERE WERE OTHERS WHO DIDN'T.
- 00:27:13.050 --> 00:27:15.020
- AND I REALIZED THAT I DIDN'T NEED TO DO IT
- 00:27:15.040 --> 00:27:16.250
- TO BE A PART OF ANYTHING.
- 00:27:16.270 --> 00:27:19.280
- [PEACEFUL MUSIC]
- 00:27:20.000 --> 00:27:24.210
- -[NARRATOR] SMOKING HAS BEEN AROUND FOR CENTURIES
- 00:27:24.230 --> 00:27:27.160
- AND HAS BECOME A VERY PREVALENT ADDICTION IN OUR SOCIETY.
- 00:27:27.180 --> 00:27:31.060
- IT IS NOW UNIVERSALLY KNOWN THAT SMOKING
- 00:27:31.080 --> 00:27:33.220
- IS VERY HARMFUL TO YOUR HEALTH.
- 00:27:33.240 --> 00:27:35.290
- MANY ALTERNATIVES HAVE BEEN CREATED
- 00:27:36.010 --> 00:27:38.050
- TO HELP CURB THE ADDICTION OF SMOKING
- 00:27:38.070 --> 00:27:40.180
- AND ONE OF THESE HAS RISEN ABOVE THE REST, VAPING.
- 00:27:40.200 --> 00:27:44.090
- JUST LIKE SMOKING, E-CIGARETTES HAVE BEEN CREATIVELY
- 00:27:44.110 --> 00:27:47.100
- MARKETED AS AN ALTERNATIVE WAY TO SLOWLY DECREASE
- 00:27:47.120 --> 00:27:50.110
- A PERSON'S USE OF TOBACCO,
- 00:27:50.130 --> 00:27:52.030
- ESPECIALLY FOR ADULTS.
- 00:27:52.050 --> 00:27:53.220
- UNFORTUNATELY, THE SAME CAN'T BE SAID FOR OUR YOUTH.
- 00:27:53.240 --> 00:27:57.070
- TEENAGERS ARE CLEARLY ATTRACTED TO THE
- 00:27:57.090 --> 00:27:59.070
- MARKETABLE TECHNOLOGY AND FLAVORINGS
- 00:27:59.090 --> 00:28:01.100
- SEEN IN VAPING DEVICES,
- 00:28:01.120 --> 00:28:02.290
- WHICH CAN BE A CATALYST FOR CIGARETTE SMOKING
- 00:28:03.010 --> 00:28:04.280
- AMONG KIDS WHO HAVE PREVIOUSLY BEEN CLASSIFIED
- 00:28:05.000 --> 00:28:07.120
- AS LOW RISK.
- 00:28:07.140 --> 00:28:08.210
- FOR MORE INFORMATION ON EDUCATING YOUNG PEOPLE
- 00:28:08.230 --> 00:28:11.180
- ABOUT THE DANGERS OF SMOKING AND VAPING,
- 00:28:11.200 --> 00:28:13.190
- CALL THE AMERICAN CANCER SOCIETY OR GO ONLINE
- 00:28:13.210 --> 00:28:16.150
- AT CANCER.ORG.
- 00:28:16.170 --> 00:28:20.260
- TAKING CARE OF BUSINESS
- 00:28:20.280 --> 00:28:21.240